In the field of health care and assembly, this brand is really moving
Strengthen the decoration strategy and upgrade the service of magic “block” precast bathroom.
In 2021, Braun launched the “new model of LOHAS” rehabilitation solution, and realized the strategic upgrading of the magic “block” assembled bathroom rejuvenation service.
Five sets of all sanitary solutions to help consumers build toilets suitable for the elderly.
In recent years, there are two significant trends in the home industry.
In the German ancestral house of Roman dietsche, the founder of belang, there are still product brochures of that year.
The naming of each scheme is supported by corresponding core functions.
It has started to develop and launch health care products suitable for the elderly to the market as early as more than 20 years ago.
In 2021, belang realized a strategic upgrade in the magic “block” precast bathroom renewal service, adding more humanized considerations and customization elements.
Among them, bath armrests, shower seats and other health care and bathroom products can be seen, reflecting belang’s long research history in this field.
The leading enterprises in the home industry have entered the bureau one after another, and the development of the health care industry has entered an accelerated period.
According to the 2021 white paper on the development of precast sanitary ware previously released, it is expected that the market scale of precast sanitary ware will be expanded to 16.5 billion yuan in 2025.
As early as 2016, belang has launched the self-developed magic “block” cast bathroom system, which has been successively applied to the new houses and apartments of leading real estate enterprises such as poly and country garden.
In 2020, Zhengzhou poly Shangyuan project, which has applied 1835 sets of Beilang precast bathrooms, was selected as the “national new building industrialization innovation demonstration project”, demonstrating Beilang’s R & D and service ability as a provider of precast bathroom solutions.
First, in order to adapt to the arrival of the aging society, household enterprises have successively arranged the health care industry, and the relevant subdivided fields have ushered in rapid development; The second is that the prevalence of precast buildings brings new opportunities and promotes the development of the overall kitchen and bathroom to a new stage.
Belle Lang Leyi solution in addition, for the public area scene, Belle Lang provides a barrier free work area solution.
According to the estimation of the National Working Committee on aging, the scale of China’s health care industry will reach 22 trillion yuan by 2030.
The elderly population aged 65 and over has reached 191 million, accounting for 13.5% of the total population, an increase of 6.5 percentage points compared with 2020, and the degree of aging is deepening day by day.
The two actions not only provide power for the future development of the enterprise, but also show the industry and market terminals the transformation and upgrading road of this brand, which has long been rooted in the home field, from a single category manufacturer to a whole house decoration service provider.
With the increase of the elderly population, the demand for the suitable home environment is increasing day by day.
The newly launched scheme has 5 groups of specific segmentation schemes, including “Leyi solution”, “LOHAS solution”, “Lexiang solution”, “barrier free public area solution” and “parent-child public area solution”.
This kind of humanistic care is the core concept of belang in product R & D and enterprise management.
Belang launched the precast bathroom as early as 2016.
In the “happy solution” for the elderly who are increasingly difficult to move, Braun has increased the use of semi-automatic functional equipment, cooperated with the assistance of nursing staff, reduced the difficulty of use with intelligent operation, reduced the moving line between various regions, and reduced the probability of accidents in humid environment, Let the elderly really enjoy themselves in the bathroom and home space.
In 2021, on the basis of years of technical accumulation and market experience, Braun launched a newly upgraded “new model of LOHAS” rehabilitation solution.
As one of the most important components of precast buildings, precast bathroom has also become a hot field for home enterprises to seize the beach layout.
It is worth mentioning that such a precast bathroom integrating waterproof plate, wall panel, roof and various sanitary ware can be completed in 72 hours..
As a leading brand in the kitchen, bathroom and home industry, bravat’s layout in two emerging fields in recent years has attracted the attention of the industry.
In addition to health care and bathroom, driven by national and local government departments, precast architecture is also a popular keyword in real estate and related supporting industries in recent years.
It can be said that for the problem of how to serve good people through the construction of home environment, belang handed over an answer that satisfied the industry and the market.
By scientifically optimizing the sanitary ware configuration used in public areas, it can meet the use needs of happy age people, which can not only ensure the regional floor effect, but also give the cultural temperature in public areas.
Barrier free work area solution in the “new model of LOHAS” rehabilitation solution, whether it is the use of equipment or the layout of space, every detail reflects belang’s attention to consumers, namely “people”.
Recently, the National Bureau of statistics released China Statistical Yearbook 2021.
The proportion of China’s elderly population aged 65 and over is increasing year by year.
In 2017, belang officially established the health care business department to comprehensively and systematically strengthen the research and development of health care products.
It shows that compared with 2019, the national population will increase by 2.04 million in 2020, a new low since 1962; At the same time, the scale of the elderly population is expanding day by day.
Under the new service standards, belang fully considers the needs of each family member, designs around the lifestyle of family members, and selects the most suitable bathroom product portfolio.
Belang is one of the home enterprises that laid out the health care industry earlier.
Braun LOHAS solutions.
For example, in the “LOHAS solution” for mobile healthy young and elderly people, belang pays more attention to the balance of daylighting when planning the bathroom space, and provides fully automated auxiliary equipment, so that the elderly with self-care ability can operate flexibly and make the toilet and shower more light and convenient.
Similar to the precise placement in the field of health care, in the field of cast sanitary ware, belang also stands at the front of the industrial chain as a pioneer.