Why do some big real estate enterprises stumble in reality? Considering that nowadays, many real estate enterprises are still exploring the stock field in addition to incremental development and sales.

Combined with the energy consumption in the production of building materials, it accounts for about 46.7% of the energy consumption of the whole society.

In this regard, in recent years, the central and local governments have been pushing the assembly.

In the past, all real estate enterprises were not very interested in precast buildings (referring to the “precast structure” part), because there were few people and the industrial chain was not perfect.

In fact, precast decoration is an important part of precast buildings (precast buildings = precast structures + precast decoration).

Due to the frequent circulation of such houses, the frequency of maintenance and renovation is higher.

Assembly decoration is such a technology.

At present, the penetration rate of precast buildings in China is less than 10%, which is far behind that of developed countries (as shown in the table below).

In this case, whether it is asset light or asset heavy mode, efficiency is very important.

After all, whether it is commercial real estate, office buildings, long-term rental apartments, or industrial and logistics real estate, they are much more familiar with new energy vehicles and intelligent robots.

based on energy conservation and environmental protection, the government vigorously promotes precast decoration.

II.

Both the government and developers have strong demands for precast decoration.

How to decorate and rent as soon as possible without accidents such as excessive formaldehyde, the advantage of precast decoration comes.

Due to the low rent to sale ratio in China, even good long-term apartment operators earn meager profits.

▲ case of assembled interior decoration (source: Golden Mantis) the third is to shape the brand.

What should I do? There are systematic reasons for poor decoration, but refreshing and replacing the system is a particularly difficult and long thing.

Second, improve efficiency.

Wet operation not only has a long construction period, but also problems such as formaldehyde will detonate public opinion in an instant and greatly damage the company’s brand; If it is vacant for one month after decoration, it will affect the business performance.

Some time ago, many local owners were dissatisfied with hardbound houses and defended their rights.

For the new house, the time saved by shortening the construction period of the main structure is limited, and the key to speed up is the hardcover project.

The industrialized production mode of precast buildings can reduce material consumption, save energy and protect the environment while improving the overall quality of buildings.

Making precast structures cost more than traditional cast-in-place methods, let alone precast decoration.

The stock field is more popular among real estate enterprises.

Actively promote the standardized, integrated and modular decoration mode and improve the level of assembly decoration.

It is more realistic to solve the problem from the technical level.

When it comes to precast decoration, many people’s first impression is precast architecture.

Cast in Sockets

Due to the poor working environment and high risk in the construction industry, many new generation migrant workers are unwilling to engage in front-line operations in the construction industry.

The promotion of precast decoration is not only encouraged by policies, but also in line with the actual needs of developers.

The post-60s and Post-70s are the main force of front-line operators in the construction industry.

What is lacking in the future is good houses..

The average age has increased by 10 years in 10 years.

At present, China’s annual completed housing area is about 2 billion square meters, the existing building stock is 40 billion square meters, and the building energy consumption reaches 1.2 trillion kWh and 410 million tons of standard coal every year.

Decoration by owners themselves is often easy to make couples lose peace and even divorce.

China has bid farewell to the era of housing shortage.

First, reduce costs.

Precast decoration can reduce costs, improve efficiency and shape brands.

Xiang Chong, CEO of pinzhai, mentioned in class at the real estate ecological entrepreneurship camp that decoration has gradually entered the era of stock houses, and the proportion of stock decoration scale has increased year by year.

▲ data source: prospective industry research institute ▲ in the guidance issued by the Ministry of housing and urban rural development, it specially puts forward the task of requiring full decoration and improving the level of precast decoration: it is required to implement the coordinated construction of precast building decoration and main structure and electromechanical equipment.

As early as 2017, Wang Rui, CEO of orange house (an enterprise under Country Garden Group), said that the assembled decoration was about to subvert the traditional model.

In 2017, the proportion of front-line workers in the construction industry by age group accounted for 5% under the age of 20 and over the age of 60, 14% between the ages of 20 and 30, 21% between the ages of 30 and 40, 40% between the ages of 40 and 50, 40% between the ages of 50 and 60, 20% ▲ China Construction Industry Association ▲ compared with the construction methods that use a lot of labor in cast-in-situ buildings, the refined division of labor in precast buildings greatly improves the production efficiency, greatly reduces the use of labor, and the proportion of labor cost is relatively low.

This has brought the following problems: first, cast-in-situ buildings need a lot of labor, fewer people are willing to work, and the cost naturally rises rapidly; Second, the risk coefficient increases.

Take a long-term apartment as an example.

Precast decoration has obvious efficiency and cost advantages in construction period guarantee, later maintenance and renovation, which is very suitable for this kind of incremental demand.

Visionary developers, such as Vanke and Greentown, have already begun to explore the assembled decoration.

I.

According to the truth, developers should have great advantages in making hardbound houses.

In recent years, while continuing to expand their main business, large-scale real estate enterprises are also actively exploring the second curve of growth.

The data show that as a heavy manual labor industry, the older the front-line workers are, the higher the probability of accidents and deaths.

Some owners even won lawsuits, which triggered a chain reaction in the market and shocked the industry…

Decoration is indeed a headache.

However, with the improvement of relevant industrial chains in recent years, the cost of assembly has been greatly reduced.

According to statistics, the average age of front-line operators in the construction industry was 33.2 years in 2007 and 43.1 years in 2017.

In addition, the cost of traditional technology has gradually increased, and the competitiveness of assembly has gradually become stronger.