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Increment of assembly decoration in the field of home decoration

According to the 2018 Blue Book of China’s architectural decoration, the total output value of projects completed by the architectural decoration industry in 2018 was 4.25 trillion yuan, equivalent to 20% of the output value of the construction industry.

In the context of the continuous expansion of industry demand, traditional decoration may face the problem of no one available.

However, in the long run, it is only a matter of time for the traditional extensive decoration mode to change.

With the gradual maturity of the market and the continuous growth of market space, the average share of early expenditure costs will be lower and lower.

On the other hand, the dirty, tired and hard work attributes of traditional home decoration also make young people reluctant to enter this industry.

Therefore, the disadvantage of insufficient personalization of precast decoration is constantly improving.

The total output value of the industry was only 2.1 trillion in 2010, with a compound growth rate of 9.2% in eight years.

The next growth point of assembly decoration will focus on the field of home decoration.

In terms of design cost, the assembly decoration design process and data acquisition process need to be very accurate, which is more complex than traditional design, so the design cost is high; In terms of material cost, although precast decoration products are produced by factory mechanization, considering the amortization of early R & D expenditure of materials and the depreciation of fixed assets of factory investment, the unit cost is higher than that of traditional building materials before mass production.

According to the data of China Architectural Decoration Association, the output value of national residential decoration (home decoration) projects in mid-2018 was 2.04 trillion yuan, a year-on-year increase of 6.8%, maintaining a steady growth.

Although the assembly decoration saves a certain amount of labor and the products are more standardized, the design and material prices are still expensive, resulting in high direct costs.

4、 With the progress of technology and the increase of sample size, the personalized level of precast decoration is improving.

On the design side, due to the application of big data, a large number of cases are shared in the industry, which is constantly meeting the personalized needs of the home decoration industry.

The traditional decoration adopts non-standard, non customized, wet operation and manual operation.

However, in terms of proportion, in 2019, precast decoration accounted for less than 2% of all decoration, and the market share was very low.

Such requirements generally have three characteristics: no emphasis on personalization, high requirements for construction period, and frequent subsequent updates or maintenance.

In terms of housing, the penetration rate of precast decoration is low, mainly because it is not easy to realize personalization, resulting in low acceptance of consumers.

In 2011, the proportion of workers in China began to decline.

In 2018, the number of enterprises in the decoration industry in China was about 130000, and the annual output value of a single enterprise was only 34 million yuan, so the industry concentration was very low.

At present, precast decoration is mainly used in public buildings such as affordable housing, long-term rental apartments, hotels, office buildings and so on.

At present, the reading scale of China’s construction industry is very low.

The advantages of assembly decoration are many: saving labor, shortening construction period, more environmental protection, product standardization and quality assurance.

3、 The low customer satisfaction of the home decoration industry promotes the standardization of the home decoration industry, which is in line with the characteristics of assembly decoration.

Therefore, the cost reduction of precast decoration will become inevitable.

The main reason is that the demand for decoration is too personalized, which makes it difficult to standardize products, resulting in a small coverage radius of decoration enterprises.

At present, the main problem of precast decoration is the high cost.

At the same time, at the production end, the application of various new technologies and materials has also expanded the choice of consumers.

Compared with traditional decoration, precast decoration has many advantages.

And because the current number of workers is in short supply, it is common for workers to undertake multiple projects at the same time in order to improve their personal income, resulting in the inability to guarantee the construction period and quality.

Higher prices hinder the development of precast decoration to a certain extent, but these are only the early stage of the development of the industry.

From the perspective of decoration industry, precast decoration has maintained rapid growth.

2、 The number of workers in the decoration industry has decreased, and the industry is facing the problem of difficult employment.

Overall, the main increment of precast decoration will focus on the field of home decoration, and will usher in explosive growth.

The number of workers in the construction industry began to peak and decline in 2015.

At the same time, combined with the development of the current big data trend, the industrial big data application will also promote the sharing of resources, so as to reduce the design cost.

Author: he Guangzhen, senior partner of Peking University Zongheng.

In recent years, although the precast decoration has developed rapidly, the proportion is still very low.

In this case, the standardization of home decoration industry is the general trend.

Traditional home decoration highly depends on manual operation, and workers’ technological level and working attitude have a decisive impact on the decoration effect.

This method has many on-site links, long time-consuming, complex processes, difficult supervision and difficult project quality assurance.

Housing will inevitably become an important source of industry increment of precast decoration, which is mainly based on four reasons.

Even under the strict control of the state on real estate, the large number of stock houses accumulated in China will increase the demand for decoration and repair.

1、 The scale of China’s home decoration market is huge, and the demand continues to increase in recent years.

The author recommends more articles on the road of construction engineering reform, how to stop the collapse of the bridge, HR three pillar blue book, can enterprises without strategy go far, small team construction, three essentials, plain decoration, why the rapid development of precast buildings will usher in a period of rapid development, click on the bottom left“.

In 2019, the scale of China’s Precast decoration market was about 90.5 billion yuan, and the area of the precast decoration industry was 45.29 million square meters, with a year-on-year increase of 561%.

PVC Chamfer

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