Two Sessions Focus | Precast Kitchen and Bathroom Breaks Key, Wanhua Ecological Sword Aim at 10 Billion Dollar Stock Market
The stock housing market in China contains a “gold mine” that urgently needs to be exploited.
According to statistics, there are nearly 300 million existing housing units in China, with a large number of houses that have not been renovated for over a decade.
In cities such as Beijing and Shanghai, there are millions of residential units that are 15-20 years old, and the problem of aging kitchens and bathrooms is particularly prominent.
In the fields of clothing, food, housing, and transportation, “housing” is a core consumer sector that has not yet been fully activated.
The consumption stimulation of automobiles and household appliances is almost saturated, and the demand for renovating existing houses is real and urgent.
But this potential is firmly “sealed” by the traditional home decoration model: construction cycles of several months, difficult to control construction quality, serious decoration pollution, and the high complexity of “one household, one design” have made countless families who are willing to improve adhere to the mentality of “making do as they please” and hesitate.
The market is not without demand, but rather the supply mode cannot match the core pursuit of modern consumers for efficiency, environmental protection, and certainty, which has become the biggest pain point of the 10 trillion yuan stock market.
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